Sanitarium Weet-Bix Kids TRYathlon

Founded in New Zealand in 1992, the Sanitarium Weet-Bix Kids TRYathlon has grown to become the largest kids triathlon in world. Every child is cheered on by friends and family and receives a winners medal from sports stars, celebrating their achievement of swimming, biking and running success. This iconic event held across more than 25 venues, helps share Sanitarium’s passion for promoting active, healthy lifestyles.

Breakfast Clubs

Sanitarium has been in partnership with the Australian Red Cross for over 10 years, providing cereals and soy milk for the Good Start Breakfast Clubs Australia wide to provide a healthy breakfast and nutrition skills to school children in areas of greatest need.
In New Zealand through the Kickstart Breakfast Club, Sanitarium has provided more than 5 million breakfasts to school children.
Both programs encourage kids to start the day well, fuelling their minds for learning and providing the energy they need to get through the day.


Foodbank is a non-profit organisation which acts as a pantry to the charities and community groups who feed the hungry. Since our partnership with Foodbank in 2010, Sanitarium has donated over 280 tonnes of product to assist charities with providing support to those doing it tough.